Wilmington Parking Authority
Objective:
- Create awareness of the Authority
- Create the brand
- Make it more customer-friendly
Strategy:
- To identify the city garages operated by the Authority
- Build a new interactive/mobile friendly website
- Improve Authority’s public Image
- Evaluate signage
Tactics (Examples):
- Create a new logo
- Produce an informational brochure
- Design/produce and install new signage
- Research and select new branded uniform options
- Vehicle wraps
