Wedgewood
Objective:
- Position Wedgewood as the premiere pharmacy for compounded medications
- Improve awareness in the marketplace
- Highlight new products
Strategy:
- Differentiate Wedgewood’s divisions (animal and human)
- Showcase their dedication to quality in everything
- Marketing new products
Tactics (Examples):
- New photography of their facilities
- Create marketing materials for both divisions
- Create a multi-platform CD photo tour
- Design introductory product packaging and presentations
- Exhibits
- Direct mail
