ModernControls
Objective:
- Gain greater recognition
- Create a company image
- Refine/strengthen their brand
- Better showcase the company and its strengths on website
- Position the company
Strategy:
- Capitalize on the company’s track record of identifying huge savings for their customers
- “Some like it Hot… Some Like It Cold… Everyone Likes It For Less”
- Identify public relations opportunities
- Build new website
- Identify ways to promote brand image
Tactics (Examples):
- Create new branded marketing materials
- Apply branding image to fleet
- Identify and produce wearable branded clothing.
- Create a new branded ad
- Write Press materials
