DE-CTR ACCEL
Objective:
- Marketing support for a 25MM Grant awarded to 4 institutions (University of Delaware, Christiana Care, Nemours, Medical University of South Carolina) in Delaware to advance clinical translational research
- Create visibility for the program
- Recruit researchers to participate
Strategy:
- Create a name & brand for the program
- Develop a positioning statement
- Develop Graphic Standards
- Create a functional website
- Build community awareness
- Identify avenues for ongoing awareness
Tactics (Examples):
- Website design
- Exhibit backdrops
- Advertising campaigns, (print and digital)
- Support collateral
- Branded premiums
