In 1984 design planner and theorist, Jay Doblin of the respected Doblin Group noticed how brands have become paramount to corporate identity in the minds of consumers. To illustrate the power of effective brands
Graphics for Web and Print Mediums
It is misunderstood that graphics used on the web are usable for print. This unfortunately is not a reality. Below will provide background information on color and resolution you understand requirements for both mediums. Graphics For Web vs. Print Are Different Animals Images that are on a website are made in the RGB (Red, Green, Blue) […]
More Profit From a Good Marketing Plan
Marketing managers are faced with the challenge of choosing the right mix of tactics to promote their company’s products and services. In many instances there are budget constraints, so it’s important to choose wisely. Developing Your Marketing Plan A good first step is to develop a marketing plan, which organizes the marketing information and […]
6 Common Marketing Mistakes to Avoid
Developing a marketing strategy is challenging. Sometimes the efforts miss the mark, and don’t do the best job of marketing the company. Smart marketing managers avoid these common marketing mistakes. Non Integrated Programs When marketers react to the crisis of the moment, tactics are carried out individually, often with no thought given to how a […]
